I recently had the pleasure of getting my hands on the Sony A7 IV, and I must say, it's nothing short of a game-changer in the world of mirrorless cameras. Sony has once again raised the bar, delivering a remarkable blend of performance, versatility, and innovation.

The A7 IV boasts a 33-megapixel full-frame sensor that delivers stunningly detailed and sharp images. The dynamic range is impressive, capturing a wide spectrum of tones even in challenging lighting conditions. The improved ISO performance ensures clean and noise-free images, making it a versatile companion for various shooting scenarios.

Sony's autofocus technology has always been top-notch, and the A7 IV is no exception. The Fast Hybrid AF system with 759 phase-detection points covers a significant portion of the frame, ensuring quick and accurate focus even in low-light situations. Eye autofocus is incredibly reliable, whether shooting portraits or capturing candid moments.

While the battery life has seen improvement from its predecessor, it's still advisable to carry an extra battery for a full day of intensive shooting. However, the USB charging feature offers convenient on-the-go charging options.

The Sony A7 IV is a true powerhouse in the mirrorless camera market. It excels in image quality, autofocus performance, and overall versatility. Whether you're a professional photographer or an enthusiast looking to take their photography to the next level, the A7 IV is a worthy investment. While the price tag might be steep, the features and performance justify every penny for those who demand the best from their gear. Highly recommended!

Glad I made the switch to Sony from canon, even with a basic $300 85mm lens this thing kills it in low light.

Great camera, packed with sone good extras (second battery, car charger). The free bag is of course garbage. The image quality and shooting options are phenomenal. I wish the menus were as easy to navigate as Canon's, but I do think the better quality is worth it.

It's only been a couple of days and this camera is amazing! I might have to buy another one and sell my A7 III. I do mostly wedding photography and this is a beast!

The Sony a7 IV Mirrorless Camera with 24-70mm f/2.8 Lens and Microphone Kit is a great combo kit option to save $'s if you are in need of each component.

Everything you need in the box, the camera is amazing. The extra charger and charging plug is so useful. And the camera is perfect for storing all your camera gear! Highly recommend!

I had a hard time deciding which Sony camera to purchase to be my go-to camera for both photo + video. I ended up going with this one and I'm really glad I did! So far switching between photo and video has been seamless and the mic that was included in this kit has also been fantastic.

This is a great investment for your own business

This camera supports all the marketing efforts that we engage in. And beyond. We are primarily a social media marketing agency and have found that this camera can complete hq video production, as well as quick, on the go photography.

Coming from the A7iii, this camera is a meaningful upgrade in almost every way. The autofocus, resolution, and fully-articulating screen are the most noticable upgrades on paper. But there are smaller upgrades that make a huge difference in the user experience. I'm talking about the improved ergonomics — a deeper and more comfortable grip; and the sound of the shutter — it's just more satisfying. Minor, I know, but improves the experience for me.