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Digital Type Design For Branding: Creating Letters From Source

Digital Type Design For Branding: Creating Letters From Source
  • Product Code: eq128735
  • Availability: In Stock

$188.85 $281.39

Digital Type Design for Branding: Creating Letters from Sourceby Stephen Boss from Chapman & Hall adopts an approach that will be a visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising, or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Author: Stephen Boss    Softcover, 224 Pages    Publisher: Chapman & Hall    1st Edition, Published February 12, 2018

Parameters
PublisherChapman & Hall
Publication DateFebruary 12, 2018
AuthorStephen Boss
Includes ImagesYes
ISBN Number9781498777209
Cover TypeSoft
Number of Pages224

  • A how-to resource for designers to reference while designing letterforms

  • The designer will be left with a clear understanding of why letterforms look the way they do, and the method and order of letterform development, enabling the designer to draw on history when developing their glyphs

  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project

  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet

  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms

    Chapter 1: A

    Chapter 2: B

    Chapter 3: C

    Chapter 4: D

    Chapter 5: E

    Chapter 6: F

    Chapter 7: G

    Chapter 8: H

    Chapter 9: I

    Chapter 10: J

    Chapter 11: K

    Chapter 12: L

    Chapter 13: M

    Chapter 14: N

    Chapter 15: O

    Chapter 16: P

    Chapter 17: Q

    Chapter 18: R

    Chapter 19: S

    Chapter 20: T

    Chapter 21: U

    Chapter 22: V

    Chapter 23: W

    Chapter 24: X

    Chapter 25: Y

    Chapter 26: Z

    Chapter 27: Letter Frequency

    Chapter 28: Numerals

    Chapter 29: Designskolen Kolding

    Chapter 30: Interviews

    Chapter 31: Glossary and Resources

    Chapter 32: Bibliography

    Stephen Boss began making letterforms as a child, using pencils, brushes and calligraphy pens; next, a mouse and Bezier points; and now a mixture of media when designing new fonts. While studying at the Center for Creative Studies, Detroit, in the days of handrendering type, Stephen was fortunate to have Richard Isbell as his type instructor.

    Interested in developing typefaces with a unique vernacular, Stephen started Emboss Fonts in 1995. He has consulted on type designproject for Fairchild, JP Morgan Chase, Bumble & Bunble, and Osh Kosh. He has also worked on more traditional design projects forthe UN, Pfizer, Verizon, Walt Disney, Bank of America, and many more.

    His work has been internationally recognized in juried shows, and featured in such publications as Japan's Timing Zero, PublishMagazine, and mass HiTech. He recently co-authored the book The New Web Typography by CRC Press/Chapman & Hall.

    Related Questions and Answers

    Q: 1. Will a CFexpress Type B card reader read this card, or do you need a dedicated Type A reader?

    A: CFexpress Type A and CFexpress Type B cards use a different form factor. A reader for one will not work for the other. You would need a dedicated Type A reader like the ProGrade Digital CFexpress Type A & UHS-II SDXC Dual-Slot USB 3.2 Gen 2 Card Reader, BH #PRRWCFXTASDA (https://bhpho.to/3HfX37m).

    Q: 2. Will this card work with the nikon D850?

    A: ProGrade Digital 160GB CFexpress Type A Cobalt Memory Card is not compatible with the D850. The D850 accepts CFexpress Type B with the latest firmware or XQD or SD/SDHC/SDXC cards.

    Q: 3. Will this work with the DigitaLIZA scanning masks?

    A: Lomography DigitaLIZA Scanning Masks are too large to fit on the CineStill Film CS-Lite Camera Scanning Light Source with CS-Litemask.

    Q: 4. works with Sony FX6 camera in XAVC-I cdec?

    A: Yes, this card is going to work with the FX6 in XAVC-I.

    Q: 5. Can you shoot 120fps in 4k on the fx6 with these cards?

    A: Yes. The quick performance of the card give a end-user the benefits to record in a variety of video resolutions, bit-rates, and compressions, as well as offering high-resolution continuous raw photo shooting.

    Q: 6. Can you offload footage through the camera with these cards or do you HAVE to get the card readers?

    A: Yes, as long as your camera has the ability to transfer data through USB connection you will be able to upload files stored on ProGrade Digital 160GB CFexpress Type A Cobalt Memory Card to your computer. Card readers are recommended because they provide a faster transfer speed.

    Q: 7. Will this work with a Leica M?

    A: The ProGrade Digital 160GB CFexpress Type A Cobalt Memory Card is not compatible with the Leica M cameras. You need to use SD cards.

    Q: 8. I have a Nikon Z7ii camera with a sensor that is 35.9mm x 23.9 mm. Safe to assume the 24mm version of this swab is not good?

    A: The Photographic Solutions Type 3 ULTRA Swab Digital Survivor Kit is designed for full frame sensors such as the Nikon Z7II.

    Q: 9. Does this work for Sony a7s III?

    A: Yes the ProGrade Digital 160GB CFexpress Type A Cobalt is compatible with the Sony A7SIII camera.

    Q: 10. Is this large enough for a 4x5 negative?

    A: Unfortunately, the CineStill Film CS-Lite Camera Scanning Light Source with CS-Litemask is too small for a 4x5 negative.

  • 21/07/2024

    [Yes] This mixer comes at a great price, but really gets the job done. My stereo guy hooked up CD player and iPod dock through it. It makes it much easier for my fitness instructors to have everything controlled from one source. It also looks great with the rest of my system.

    5
    18/07/2024

    [224] nice

    5
    06/07/2024

    [Chapman & Hall] PUBLIC ADDRESS SYSTEM WHERE SPACE AND GOOD FEATURES WERE NEEDED AT A PRICE CONSIDERATION

    5
    04/07/2024

    [Yes] Good book.

    5
    04/06/2024

    [Soft] I am a certified legal videographer. I videotape depositions for attorneys. I have used this rack mounted mixer for several years with NO problems. I use Shure sm93 lavalier microphones for best results.

    5
    01/05/2024

    [9781498777209] quality products

    5
    28/04/2024

    [Stephen Boss] MIxer performed as well as described. Great mixer for the price. Priority ducking is a huge feature to have at this price level. Highly Recommend it. Installed at a Swim Club and client is very happy.

    5
    21/04/2024

    [Stephen Boss] Pop it in the gel frame holder at the front of the light. You'll still be able to use a gel frame in the space behind or in front, or a top hat in front of it (the donut and top hat together really clear up the image), though you can't have all three at once - there's only two slots in the mini's frame holder.

    5
    15/04/2024

    [Stephen Boss] Used in a 60'x40' hall with 15' ceilings. It is easy to explain to non-technical people. We are using the auxiliary, master volume control.

    5

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