The third edition of the softcover book Motion Graphic Design: History & Aesthetics 3rd Edfrom Motion Graphic Design: History & Aesthetics 3rd Edwas written by Jon Krasner and provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.

Author: Jon Krasner is a Professor of Graphic Design at Fitchburg State University. Holding an M.F.A. in painting from Pratt Institute and an M.F.A. in graphic design from Boston University, he has been able to synthesize the disciplines of painting, print, animation, and music composition. Professor Krasner brings a unique perspective to the classroom that emphasizes experimentation, aesthetic sensitivity, and critical reasoning. As a practicing artist and professional graphic designer, his multi-disciplinary work has been exhibited nationwide.

Author: Jon Krasner    Paperback: 448 Pages    Publisher: Focal Press    Published: April 2013

Paperback

• Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games

• Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments

• Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios

• Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing

• Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories

• A companion DVD featuring new professional and student work from around the globe, as well as figures from the textbook

Preface
Introduction
Foreword

1. A Brief History of Motion Graphics
2. Motion Graphics in Film
3. Motion Graphics in Television
4. Motion Graphics in Interactive Media
5. Motion Graphics in Public Spaces
6. Motion Literacy
7. Kinetic Images & Typography
8. The Pictorial Composition
9. The Sequential Composition
10. Conceptualization
11. Animation Processes
12. Motion Graphics Compositing
13. Motion Graphics Sequencing

Index

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