[Black] They last a long time so you don't have to spend money replacing it

[White] I like a large, semi-controlled light source without the hassle of assembling light boxes. Most shallow umbrellas spray light everywhere and reduce the efficiency of the strobe. The umbrella packs conveniently in with my light stands and allows for quick set-up and tear-down. It lacks the control of a softbox with a grid but that is not always necessary. For location work where time is a factor, it does a great job. I have a smaller sized deep umbrella made years ago and the two work together well. It is a quality made product. I wish a smaller size was available.

[1.5 lb] I can only compare against Paul Buff umbrellas and right away I could tell this thing is built to last. Not to say the PCB one is bad but this one just has attention to details, like the spring mechanism to open, the stitching, etc plus is really, really white, no tinge of yellow or brown. I use it as a shoot through for portraits and it works great with my PCB Einstein.

[1.5 lb] Bought 2 of these because my olds ones were badly beaten up after yearssss of work. Anyways, these new ones are great and compact in their bag and work like a charm.

[White] Got this as my first one to see what the difference is ... yes, you pay for the Profoto brand, but the product lives up to it ... so far.

Spent years with umbrellas failing after moderate use. These umbrellas are better built and seem to use better materials ... we'll see. The proof will be apparent late on.

[White] I use these in a portable set up for portraits. They are small and light weight, but have a very nice light quality for there size. They seem well made but are a bit pricy. I will be buying a second set for my other portable set up.

[Black] I purchased this umbrella with the small diffuser. The construction is what you'd expect from Profoto. Great materials with a solid feel. It comes with a nice protective case. It's easy to open and setup with my D1 Air. Sure there are other, cheaper alternatives but I figured I'd buy something of quality once and not have to worry about it. Let's just hope I'm not eating my words!

[1.5 lb] This is a very well made umbrella. Built to last. I went for a cheap version when I was just starting in photography and it broke like nothing. This product is made for people like me... photographers on the field. You will never regret the investment.

[Black] Because I do a broad range of on site photography I recently purchased a set of umbrellas in various sizes made by Profoto. Though I had not used any of their products the reviews looked good but I was skeptical about the higher cost. I sometimes shoot in small locations with wood stained walls which are not desirable to bounce flash from so I started with the 33 inch white. These umbrellas were so much better made than anything that I had previously used that I decided to try replacing an old set of soft boxes with another set of Profoto's larger silver deep dish with diffusers. I now have two small white 33 deep dish, one medium silver 41 deep dish w/diffuser panel and one large silver 51 w/diffuser panel to cover various size sets and they are much more durable, better constructed and offer a nice reflection of light. The deep dish design allows for better control of light and feathering and add the diffuser to silver umbrella for an alternative to soft boxes with much quicker and easier set up/tear down and compact portability. I have used all of these umbrellas in my studio with good results and plan to carry them for on location photography. Both the umbrellas and the diffuser panels come in their own pre-labeled, individual durable protective cases and can be easily packed into your light stand case. Pricey but worth the $$.

[Black] It's great for small portraits and large enough to light up half of a dance floor.