[Auto] [This review was collected as part of a promotion.] The camera is pretty big gives that old school camera feeling. Easy to use and the pictures come out cute with that vintage look

[f/12.6] I've been a fan of Instax cameras for several years — and I love square images (from my Hasselblad days). So the square Instax is a dream come true. Works simply and makes nice prints. My grandchildren love to play with it, and one of my daughters asked for one for Christmas.

[INSTAX SQUARE] I think these cases aren't in production anymore so I was really glad to find a package with the camera and the case from B&H. It is unlike cases I'm accustomed to because you can take off the top and then use the camera while it is still enclosed in the bottom half of the case. I'm looking forward to taking a photography hike with this case next spring!

[Automatic] [This review was collected as part of a promotion.] This camera is awesome. I had one of those when I was younger and loved how it just prints the pictures right away. Same with this one. It even has a little mirror on the front for selfies. Putting the film in was easy, just open the back and insert. I only wish it came in a bigger box. Unfortunately you only get 10 pictures per film.

[65.75mm] I absolutely love this square camera! My husband and I took out on vacation and documented little moments. The pictures came out good. I loved documenting the vacation this way. The camera is easy to use, it's basically a point and shoot and the pictures come out good. Sometimes they are slightly over exposed, but that doesn't bother me much as it gives it a more vintage feel. Overall, it's a great camera and I'm super happy with it.

[1.285 lb] [This review was collected as part of a promotion.] The Fujifilm Instax SQ40 camera is an absolute delight for photography enthusiasts and instant film lovers alike! From the moment I started using it, I was captivated by its sleek design and user-friendly features.

First and foremost, the camera's square format is a game-changer. It captures photos with a unique aspect ratio that adds a creative and artistic touch to every shot. The instant film quality is outstanding, delivering vibrant colors and sharp details, instantly immortalizing memories in a physical print.

The camera's portability is a significant advantage. It's compact and lightweight, making it a perfect companion for travels, parties, or simply capturing spontaneous moments with friends and family.

The built-in selfie mirror is a thoughtful addition, ensuring that I always get the perfect selfie shot without any guesswork. It's the ideal tool for capturing candid and fun moments with loved ones.

Overall, the Fujifilm Instax SQ40 camera is a fantastic blend of classic instant photography and modern technology. It sparks creativity, captures memories in an instant, and brings joy to both the photographer and subjects. If you're looking to add a touch of vintage charm and excitement to your photography experience, I highly recommend the Fujifilm Instax SQ40 camera!

[Zone Focus] This is a cute and trendy looking point and shoot camera. A great addition to my collection of Fuji instant cameras. Such a nice conversation piece.

[Yes] [This review was collected as part of a promotion.] This is by far the best compact all in one camera. This is so much better and more compact then the new porloroids. The pictures are nice and clear and develops very quickly. The camera itself is easy to handle unlike other camera definitely great for selfish and even a small hand of a child.

[Auto] This was the perfect gift! It's was sold out in many places and my little sister was so excited to receive it!

[Zone Focus] This was a bit of an impulsive purchase but so far I've very happy. The camera is easy to use and perfect for me-- I wanted an instant camera so that I can be more intentional about taking pictures and get physical prints without having to get film developed.

Quality is definitely good. It isn't the best in low light but I'm old enough to remember when all photos were like that, so it feels very nostalgic for me. I looking forward to letting my young cousins use this camera and experience the magic of physical photographs!


I'm so glad that I bought this camera from B&H because I was able to get a package with a case made by Instax plus affordable film.