[Optical] I've been a fan of Instax cameras for several years — and I love square images (from my Hasselblad days). So the square Instax is a dream come true. Works simply and makes nice prints. My grandchildren love to play with it, and one of my daughters asked for one for Christmas.

[2x CR2] [This review was collected as part of a promotion.] This camera is awesome. I had one of those when I was younger and loved how it just prints the pictures right away. Same with this one. It even has a little mirror on the front for selfies. Putting the film in was easy, just open the back and insert. I only wish it came in a bigger box. Unfortunately you only get 10 pictures per film.

[65.75mm] This is a cute and trendy looking point and shoot camera. A great addition to my collection of Fuji instant cameras. Such a nice conversation piece.

[1.295 lb] Fantastic color, great focus, and the images are crystal clear (for instant). The only drawback is the lack of any form of adjustment. The camera is literally point and shoot (with a minor macro mode). Just know bad light will be a big problem. But it has really inspired me and helped pull me out of a rut. I shoot professionally and this is a cure for repetitive stress :)
Some tricks I tried right away that helped with limits.
- this will fire my off camera flashes via it's flash going off which has been kind of fun. ok - that works on all my camera with flashes - but it really helps with the limits of this unit. I light background, the flash lights people, the images are fantastic.
- if you don't need a flash - it may still go off. I keep black tape with me. works pretty well.
If Fuji made a version with the features of my Instax Mini 90 I'd buy one in a heartbeat. Even without the great customizability I love this thing.

[Yes] [This review was collected as part of a promotion.] This is easy to use and a lot of fun. It’s definitely instant gratification, if you want to capture a picture in the moment and hold it in your hands. It’s like the difference between reading an E-book and holding a real book in your hands. It really is a blast from the past. The camera has two settings: on and selfie. I used the camera indoors and I definitely recommend good lightning. The pictures have the look and feel of an old Polaroid. It’s quick. Indoor lightning is tricky. I recommend using the selfie mode for closeups in good lighting and placing the camera on a stable surface. Outdoors in better, more ambient light I feel gives a better result. When I moved the pictures were overexposed some. The lens rotates and you can adjust it. You have to look through the lens to take pictures and in selfie mode there is a mirror on the front that you can use to see yourself. Overall, super fun, kids love it, and is fun to throw in your scrapbook. I give it a five out of five because it reminds me of my childhood and was a lot of fun to use.

[2x CR2] I think these cases aren't in production anymore so I was really glad to find a package with the camera and the case from B&H. It is unlike cases I'm accustomed to because you can take off the top and then use the camera while it is still enclosed in the bottom half of the case. I'm looking forward to taking a photography hike with this case next spring!

[0 to 7.5 Sec ] Shipped super fast. This camera is made so well and the color is beautiful. I'm obsessed.

[Optical] I absolutely love this square camera! My husband and I took out on vacation and documented little moments. The pictures came out good. I loved documenting the vacation this way. The camera is easy to use, it's basically a point and shoot and the pictures come out good. Sometimes they are slightly over exposed, but that doesn't bother me much as it gives it a more vintage feel. Overall, it's a great camera and I'm super happy with it.

[65.75mm] [This review was collected as part of a promotion.] If you’re looking to take a trip down memory lane while capturing the most memorable photos it’s a must to have the INSTAX SQUARE SQ40 Instant Camera! I was so impressed with the simplicity of use and how easy it was to capture awesome photos that pop right out as soon as you take the picture! The ease of use is phenomenal; just twist it to turn and off and twist for selfie mode! This camera has allowed me to take more instant photos that I can enjoy right at my fingertips! No more waiting in line to pick up prints, no longer scrolling through my phone to submit prints to the local photofinishing establishment. It’s as simple as point, click and pic within a matter of seconds.

[2x CR2] This was a bit of an impulsive purchase but so far I've very happy. The camera is easy to use and perfect for me-- I wanted an instant camera so that I can be more intentional about taking pictures and get physical prints without having to get film developed.

Quality is definitely good. It isn't the best in low light but I'm old enough to remember when all photos were like that, so it feels very nostalgic for me. I looking forward to letting my young cousins use this camera and experience the magic of physical photographs!


I'm so glad that I bought this camera from B&H because I was able to get a package with a case made by Instax plus affordable film.