I just recently swapped to Sony from Nikon and I have to say this camera is fantastic. The AF tracking is great!

I recently bought a Sony a7r lV camera along with 85mm and 25mm Zeiss Batis lenses, as well as a Sony 35mm Sonnar Lens. I have used Canon DSLR’s for the last 20 years, so this was a very difficult descision for me to go mirrorless. Throughout the entire process, which involved numerous calls to B&H, they were amazingly patient and helpful regarding the many questions a had regarding the camera system and and all the technical inquiries I made. I don’t know if I would have switched to the Sony system, we’re it not for the useful and personalized service I received from B&H. It’s taken a while to get up to speed learning how to operate the Sony a7r lV but I’m so happy that I made the purchase. I LOVE this camera!!! Thank you B&H!!!!!

As an owner of Sony mirrorless cameras since their inception, the A7R Iv is a real game changer. For me, it serves all of my needs. I shoot both landscape as well as wildlife. Image quality is excellent. Great for beautiful landscapes Resolving power is superb.. The ergonomics are better than my previous nex 7, A7, and A7Rii. Autofocus is better and more responsive. Love the crop lense feature at 26 megapixels. Nice for bird and wildlife. Eye focus works well. Build quality is overall improved from previous models.

This is a great camera , quality built and works amazing
Highly recommend to anyone who needs the higher megapixels

Just get it.

Have been shooting with canon forever and was recommended I look at Sony after the tepid EOS R release. Not gonna look back.

I shoot portraits, night sky, wildlife, architectures and streets. With the help of corresponding lenses, A7R4 can have excellent performance in almost every topics. Good feeling when holding. My first camera was in sony a7 series so I'm pretty accustomed to sony's menu. I was a little bit worried about its high-iso performance before purchase, but now I find it's good enough. Therefore, I believe the next year's a7m4 will show a even better high-iso competence. If you have a high requirement, if you don't like to shoot landscape nor wildlife, or if you just don't have a good financial budget, you can wait for a7m4. Otherwise, a7r4 is the top among all the mirrorless full-frame cameras.

I have been using a very old Canon 60D for the last 7 years. Finally decided to move on to a full frame. Got this on a deal @2499$ and boy o boy. This camera blew off my mind. Tack sharp images. Fast Autofocus and plenty of megapixels to crop. I am not a professional and its just a hobby. I don't regret buying this camera. Awesome camera. Kudos Sony!!!

I upgraded from the A7R2 for usage in my studio work. I will acknowledge that I had sharp images with the R2. Nonetheless, the R4 has been a joy to use in many ways. Auto focusing now is almost 100% dead on, with relatively few soft shots. And I can tell the camera which cornea to choose. Second, the level of detail in skin and fabric is subtlety but definitely better. No matter how much I crop the shot in post, I can really appreciate the finer details in resolution. It works so well with Capture One Pro and the tethering time is quick given the USBC higher speed cable. True, the files are large and I had to upgrade a tethering computer and some USB thumb drives to get higher speeds ports, but this camera will be all I need for years to come. Very happy.

If you are a sports and/or wildlife shooter, attach a 100-400GM and prepare to be amazed by the detail in your images. Punching into APS-C mode (still a 26MP file) gives you an effective 150-600 mm lens. The Sony 90mm f/2.8 macro also pairs beautifully with this body. I prefer the 24 MP a7iii or a9 for portraits, street, landscape, etc. as the files are so much smaller and, for my needs at least, the additional resolution of the a7iv is necessary (you, of course, may love the extra resolution in these genres as well.